ÄYA’s #freedomcampaign actualises our day one philosophy and that is to bring the beauty and freedom we found in Peru to you as an individual. Alpacas roam free and express themselves as individual beings in symbiosis with nature. Our products are a reflection of that philosophy. There are no rules as to how you should wear or use each unique item. In fact, we encourage you to express yourself and our designs in alignment with your own inner beauty and freedom.